Wayne Hemingway

Wayne Hemingway’s journey from a student in need of quick cash to a celebrated designer and entrepreneur is a testament to his creative vision and business acumen. Best known as the founder of the fashion label Red or Dead, Wayne’s career has grown from humble beginnings to international acclaim. His path has seen him move seamlessly from fashion into retail and business consultancy, constantly showcasing his passion for originality and innovation. Today, he draws upon decades of experience to inspire others, sharing insights into creative thinking and the power of doing things differently.

The birth of Red or Dead was almost accidental. While studying, Wayne began selling his own clothes at Camden Market in London simply to earn some extra money. What began as a temporary gig quickly gained popularity, eventually leading to a permanent market presence and then 16 stalls. Capitalising on the growing appetite for streetwear and vintage fashion, Wayne opened a shop, which marked the true beginning of the brand’s success. Red or Dead became known for its edgy style and ethical approach, earning Wayne three British Fashion Council Street Style Awards and a strong following, including a notable collaboration with Dr Martens. The brand cemented its place in fashion history before being sold in 1999.

After parting with Red or Dead, Wayne channelled his values into HemingwayDesign, a company dedicated to improving everyday life through thoughtful design. His projects have included urban regeneration, innovative housing developments like the award-winning Staiths South Bank, and collaborative work with institutions such as The Institute of Directors. Wayne’s influence stretches beyond architecture and design; he has served on the Design Council Trustee Board, advised government on coastal regeneration, and holds a professorship at Northumbria University.

As a public speaker, Wayne Hemingway is known for promoting creativity as a vital tool in today’s fast-paced business environment. His blend of real-world experience, ethical grounding, and entrepreneurial flair makes him a compelling voice in both public and private sectors. His contributions to design and business have been recognised at the highest level, with an served on the Design Council Trustee Board Wayne continues to inspire with his dynamic approach and dedication to making meaningful change.