Tiffany St James

Tiffany St James is a pioneering digital strategist and award-winning leader whose career spans government, global corporations, and entrepreneurial ventures. She is widely respected for her ability to inspire individuals and organisations to embrace change with courage and clarity. Her work combines deep expertise in digital transformation with a human-centred approach to leadership, motivating others to see technology as an enabler of growth, resilience and wellbeing.

Tiffany first made her mark in government, where she served as Head of Marketing and later Communications Director at the Cabinet Office before moving on to lead government digital policy and public participation across Whitehall. These roles placed her at the centre of some of the UK’s earliest and most ambitious digital initiatives, giving her the platform to shape national strategy and demonstrate the power of inclusive communication. Her contribution was further recognised when she was invited onto the Advisory Council for Public Engagement at the Speaker of the House of Commons.

From 2010 onwards, Tiffany extended her leadership into the private sector, taking on roles with Hava Worldwide London, Aegon Global Technology, and Westco Trading, while also guiding strategy for the London Borough of Lambeth. She went on to found Transmute in 2014 and co-founded Curate42 in 2020, ventures that allowed her to champion innovation while supporting organisations to develop their own digital capability. More recently, she has taken senior leadership positions as Chief Commercial Officer at Sustainable Wellness and Vitalis Capital Limited, Chief AI Officer at Liverpool City Combined Authority, and UK Country Director at the Global AI Council.

Tiffany is regarded as an inspirational leader because she brings together vision, authenticity and action. She speaks with warmth and authority, drawing on lessons from a career at the intersection of policy, technology and entrepreneurship. Whether advising governments, global corporations or start-ups, she empowers others to lead with confidence, embrace disruption and put people at the heart of digital change. At a time when leadership requires both adaptability and integrity, Tiffany offers a powerful example of how to navigate complexity with purpose and inspire others to do the same.