Simon Sinek

Simon Sinek is a globally recognised British-American author, speaker, and visionary in leadership and organisational culture. Known for his transformative ideas and infectious optimism, Simon has inspired millions to rethink how they lead and connect with purpose. His revolutionary concept, the ‘Golden Circle’, introduced in his landmark TED Talk ‘How Great Leaders Inspire Action’, has become a guiding framework for leaders seeking to inspire and influence. Simon envisions a world where people wake up inspired, feel safe in their workplaces, and end their day fulfilled.

Simon began his career in advertising, working with prestigious agencies like Euro RSCG and Ogilvy & Mather before launching his consultancy, Sinek Partners. His career trajectory changed dramatically when his 2009 TED Talk propelled him into the global spotlight, becoming one of the most-viewed TED Talks of all time, with over 60 million views. As an author, Simon’s first book, ‘Start with Why’, became a global bestseller, cementing his status as a leading voice in leadership. His subsequent books, including ‘Leaders Eat Last, Find Your Why’, and ‘The Infinite Game’, expanded on his belief in purpose-driven leadership and have topped The New York Times and Wall Street Journal bestseller lists.

A passionate advocate for fostering trust and collaboration, Simon has worked with leading organisations and institutions, including the United Nations, the US Armed Forces, and Fortune 500 companies. His work has also extended to academia, where he served as an instructor of strategic communications at Columbia University and as an adjunct staff member at the RAND Corporation, one of the world’s most respected think tanks. Simon’s enduring influence is further amplified through his Optimism Press, a publishing platform dedicated to inspiring thinkers and leaders.

As a keynote speaker, Simon Sinek captivates audiences worldwide with his dynamic presentations and relatable insights. From TED stages to corporate conferences, his speeches challenge conventional leadership models and ignite a renewed sense of purpose in his listeners. Simon’s blend of storytelling, actionable strategies, and unshakable optimism has solidified his position as a thought leader in inspirational leadership, making him one of the most sought-after speakers in the world.