Rory Sutherland

Rory Sutherland is a trailblazer in marketing, advertising, and consumer behaviour, renowned for his innovative “butterfly effect” approach. As a leading authority in the industry, he has revolutionised the way businesses understand purchasing decisions, demonstrating how small yet strategic changes can create a significant impact. With a background in psychology and behavioural economics, he offers deep insights into what drives consumer choices, making his expertise invaluable to businesses seeking to refine their marketing strategies. As the Vice-Chairman and co-founder of OgilvyChange, Rory continues to shape the industry, following an illustrious career as a Creative Director and Copywriter at Ogilvy for over two decades. When speaking at events, he captivates audiences with his forward-thinking perspective, equipping them with powerful tools to enhance their marketing strategies.

Rory’s journey with Ogilvy began in 1988 as a graduate trainee, where he quickly rose through the ranks to become a Copywriter and Creative Director. Over the years, he perfected his ability to craft compelling campaigns, leveraging the power of branding and creativity to influence consumer behaviour. Beyond his work at Ogilvy, he has played a pivotal role in the industry as President of the Institute of Practitioners in Advertising and Chair of the Judges for the Direct Jury at Cannes. His expertise extends beyond marketing, as seen in his highly engaging public speaking appearances, including his acclaimed TED Talks. In 2010, he delivered “Sweat the Small Stuff”, emphasising the importance of minor details in business success, followed by a discussion on perspective in 2012. These presentations, filled with humour and insightful observations, have cemented his reputation as an influential thought leader.

Rory believes that the key to successful marketing lies not in grand, costly campaigns, but in the subtle, intelligent adjustments that enhance a brand’s usability and appeal. By applying behavioural economics, he encourages businesses to focus on small but meaningful refinements that create a lasting impression on consumers. His ability to simplify complex concepts and translate them into practical, cost-effective strategies has made him a sought-after speaker and advisor. With millions of views on his TED Talks, Rory continues to educate and inspire professionals worldwide, demonstrating the immense value of attention to detail and consumer psychology in marketing.

As an inspirational leader, Rory Sutherland is an exceptional choice for events such as corporate conferences, leadership summits, and team-building workshops. His dynamic and engaging speaking style, combined with his unparalleled expertise, ensures that audiences leave with fresh perspectives and actionable insights to transform their marketing strategies. Whether addressing senior executives or budding entrepreneurs, Rory’s ability to challenge conventional thinking and inspire innovation makes him a valuable addition to any event. He is now available for hire via the Inspirational Leadership Speakers Agency.