Lord Alan Sugar

Host of the BBC's 'The Apprentice', Founder of Amstrad & Leading British Entrepreneur

  • Host of the BBC’s Apprentice
  • Ranked number five on Richtopia’s 100 Most Influential British Entrepreneurs
  • Awarded a Knighthood in 2000
  • Founder of Amstrad
  • Featured on the Sunday Times Rich List

Discover Lord Alan Sugar’s biography of published work below.

What You See Is What You Get: My Autobiography
The Way I See It Book Cover
The Way I See It: Rants, Revelations And Rules For Life
Unscripted: My Ten Years In Telly
The Apprentice Book Cover
The Apprentice: How Not To Get Fired

Lord Alan Sugar is recognised globally as one of the most influential business leaders, celebrated for founding Amstrad electronics and owning a Premier League football club. His remarkable journey from a modest upbringing to becoming a self-made billionaire showcases resilience, vision, and entrepreneurial excellence. Starting at just 16 by selling electronics from a van, he founded Amstrad in 1968, which became a cornerstone of British electronics innovation. Over decades, his leadership transformed the company into a household name. Beyond Amstrad, his tenure as Chairman of Tottenham Hotspur from 1991 to 2001 exemplified his talent for reshaping organisations, driving the club’s transformation through strategic vision and bold decision-making.

Renowned as a global business icon, he is best known as the face of BBC’s The Apprentice, which he began hosting in 2005. His iconic phrase, “you’re fired,” has become synonymous with the show, which fosters entrepreneurial talent each year. Building on its success, the spin-off Young Apprentice was launched in 2010, further reflecting his passion for inspiring future generations. Ranked number five on Richtopia’s 100 Most Influential British Entrepreneurs in 2015, his contributions to the business world earned him a Knighthood in 2000 for services to home computing and electronics. Demonstrating his commitment to education and entrepreneurship, he was appointed Enterprise Champion in 2009 by former Prime Minister Gordon Brown, playing a pivotal role in promoting entrepreneurship nationwide.

Drawing on decades of experience, his influence extends into government advisory roles and philanthropy, further cementing his legacy as a leader who gives back. His advisory work for the Department for Business highlights his dedication to fostering economic growth and creating opportunities for aspiring entrepreneurs. Regularly featured on the Sunday Times Rich List, his global reputation and unmatched expertise make him one of the most sought-after speakers. His ability to share practical lessons, coupled with his ongoing relevance in the business world, ensures his talks resonate deeply with corporate clients and individuals alike.

A natural storyteller and dynamic leader, he is an exceptional choice for inspirational leadership engagements, from corporate events to team-building workshops. His insights motivate audiences to embrace innovation, overcome challenges, and achieve their potential. He can now be hired via the inspirational leadership speakers agency.

To enquire about Lord Alan Sugar for your event or corporate function, simply contact us via agent@inspirational-leadership-speakers.com or call a booking agent on 0203 0070 320.