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Kate White stands as a trailblazer in the fields of behavioural change, responsible business, and sustainable consumption, with an illustrious career spanning over 22 years. As a Professor of Marketing and Behavioural Science at the UBC Sauder School of Business, she delves into how social contexts, identities, and emotions influence consumer behaviour. Her reputation as an authority in the field is further solidified by her role as Associate Editor for the Journal of Marketing Research and other esteemed editorial positions. Through her work, she has become an eminent voice on social influence, ethical decision-making, and sustainable behaviour — concepts that are vital to modern business practices.
Kate’s academic credentials are a testament to her intellectual prowess. Holding a BA in Psychology from Simon Fraser University, an MA in Psychology from the University of Waterloo, and a PhD in Psychology from the University of British Columbia, her academic foundation is rock-solid. Her professional journey began as an Instructor of Psychology at Simon Fraser University, and since 2004, she has played a pivotal role at the University of British Columbia. In addition to her position as a Professor, she serves as Senior Associate Dean of Equity, Diversity, Inclusion & Sustainability at the UBC Sauder School. Her vast experience in these roles underscores her expertise in fostering diverse and inclusive environments and promoting sustainability within organisations.
Renowned globally for her groundbreaking research, Kate White’s contributions have left an indelible mark on sustainable consumer behaviour. Her award-winning work on the SHIFT Framework has been a transformative force for governments, corporations, and non-profit organisations, driving tangible changes in consumer behaviour. Her influential Harvard Business Review article, “The Elusive Green Consumer”, explores how sustainable consumption can be encouraged, a subject that continues to resonate worldwide. With more than 55 academic articles to her name, Kate has been recognised as one of the Top 5 Marketing Researchers in the World by the American Marketing Association, cementing her status as a leader in her field.
Beyond academia, Kate White’s influence extends to industry partnerships with leading global brands, including Unilever, Starbucks, Procter & Gamble, the SPCA, and Lululemon. Her contributions have earned her the Canada Clean 50 Award, a reflection of her commitment to sustainable business practices. As an inspirational leader, Kate is now available as a keynote speaker for a variety of events, from corporate workshops to team-building sessions. Her insights on encouraging consumers to make sustainable choices and her deep knowledge of behavioural science and consumer behaviour make her an exceptional choice for organisations aiming to inspire change. Kate White can now be hired via the Inspirational Leadership Speakers Agency to share her transformative vision and expertise with audiences worldwide.
Kate White is regularly booked to engage audiences at events, read their latest feedback below:
“In our third annual Unreasonable conference in the Fall of 2023, we continued to raise the bar on our quality of speakers, including Kate White, who was a perfect addition to the group. Because our attendees are mid-level to senior marketing professionals, we wanted research presentations that demonstrated a depth of thinking at an accessible level for non-academics. Kate was a terrific speaker, effectively threading this needle, by being engaging and thoughtful. She‘s definitely someone I’d have back for a future event.”
“Dr. Kate White has served as a guest speaker and led workshops for innovators from the private, public and nonprofit sectors to learn and apply tactics and tools for eco-conscious behaviour change based on the SHIFT Framework. Her knowledge of how to foster behaviour change and applied examples have proven invaluable. I highly recommend Kate as a guest speaker!
“Dr. Kate White delivered a science talk on sustainable consumption and how to close the intention-action gap for the lululemon Futures Innovation team in October 2023. Her talk struck a perfect balance between scientific knowledge and experiments, and relevant real-world data and examples. Dr. White’s passion for her work is contagious, and her expertise on the topic was evident throughout the talk and subsequent discussion. Since the talk, we have continued to collaborate with Dr. White in an advisory capacity on a project around sustainability, and her contributions to our work have been invaluable. I wholeheartedly recommend her as a speaker.”
The Inspirational Leadership Speakers Agency is one of the UK’s leading bureaus for inspiring global leaders. We supply speakers for corporate and public events across the world and cater to both in-person occasions and online webinars. Our roster includes athletes, psychologists, celebrities and more, each with top industry insight into leadership.
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