Campbell Macpherson

Campbell Macpherson is an internationally recognised leadership and change expert, business adviser and keynote speaker who helps organisations and leaders navigate transformation with confidence. Best known for his award winning book The Change Catalyst, Campbell has built a reputation for making complex organisational change practical, engaging and achievable. Drawing on decades of executive leadership and strategic advisory experience, he is hired as an inspirational leadership speaker to help businesses embrace change, develop influential leaders and build resilient, high performing cultures in times of uncertainty.

After graduating with a BSc in Physics from the University of Melbourne, Campbell built an impressive executive career across marketing, strategy and business transformation. He served as Marketing Director of Virgin Wines, where he helped lead national brand growth, before moving into senior strategic leadership positions including Director of Corporate Strategy at Zurich Insurance Group, Head of eBusiness at AMP Group and Senior Adviser to the Abu Dhabi Investment Authority. His extensive experience leading change across global organisations ultimately led him to establish Change & Strategy International Ltd, where he advises businesses on organisational transformation, leadership and long term strategic growth.

In 2017, Campbell published ‘The Change Catalyst’, a practical guide to leading successful organisational change that became the inaugural UK Business Book of the Year in 2018. The success of the book established him as one of the leading voices on business transformation and led to his appointment as an Executive Fellow at Henley Business School, where he lectures on leadership and change. He has continued to expand his influence through publishing, becoming an Opinion Columnist for CEOWORLD magazine in 2021 and co-authoring ‘You: Part Two’, which explores navigating life and career transitions. In 2026, he published his fourth book, ‘Leading with Influence’, introducing his high emotional intelligence leadership framework to help leaders inspire greater trust and performance.

Campbell is hired as a speaker for his practical, thought provoking approach to leadership and organisational change. Combining decades of executive experience with award winning research and proven frameworks, he equips audiences with the confidence and tools to lead transformation successfully. He has delivered keynote presentations at prestigious events and organisations including TILM Leadership Week, the Institute of Directors at Pall Mall, the Central Bank of Hungary and the Metropolitan Club in New York. His engaging presentations help leaders understand how to influence others, embrace uncertainty and create lasting, positive change within their organisations.