Tj Power

TJ Power is a neuroscientist, bestselling author and performance expert best known as the creator of DOSE, a practical framework designed to help people optimise their brain chemistry and unlock sustainable high performance. Founder of DOSE Lab and co-founder of Neurify, TJ has trained more than 75,000 individuals and delivered over 550 live events worldwide. His work bridges cutting-edge neuroscience with everyday behaviour, empowering individuals and organisations to improve focus, energy, motivation and wellbeing in a fast-moving digital world.

TJ completed his BSc and MSc in Psychology, Health Science, Neuroscience, Sport Psychology and Paediatrics at the University of Exeter, where he also lectured and began translating complex neuroscience into accessible, real-world tools. In 2021, he delivered interactive mindfulness and neuroscience training at the University of Oxford and provided neuroscience education at Loughborough University. His academic grounding, combined with practical application, enabled him to develop DOSE, a framework built around the four key neurochemicals that drive human performance: dopamine, oxytocin, serotonin and endorphins.

In 2022, TJ co-founded Neurify, applying neuroscience insights to help organisations better understand behaviour, attention and performance in the modern workplace. Building on this momentum, he launched DOSE Lab in 2024 to further research and deliver evidence-based strategies that support mental resilience and productivity. That same year, he authored the Sunday Times bestselling book ‘The DOSE Effect’, which rapidly became a go-to guide for leaders, educators and high performers seeking practical ways to optimise brain health and emotional balance.

TJ’s client portfolio includes Amazon, Accenture, Coca-Cola, the NHS and the SLB Cambridge Scientific Research Centre, among many others. He has appeared on major podcasts including ‘On Purpose’ with Jay Shetty, sharing his insights on digital habits, mental health and sustainable success. Through his dynamic keynote speeches and training programmes, TJ equips leaders and teams with the tools to thrive in an attention-fragmented world. By combining neuroscience, behavioural science and actionable strategy, he continues to redefine how individuals and organisations approach performance, wellbeing and long-term impact.